1-800EveryRim and the California Tire Dealer Association hosted their annual luncheon on Jan. 21 -- 77 dealers and vendors representing 48 companies in attendance.
Co-gold sponsors of the event were Yokohama Tire and Federated Insurance. Pirelli was a silver sponsor and 1-800EveryRim OEM Wheels served as luncheon host.
During the luncheon, Tom Formanek, TIA vice president and regional sales manager of Stellar Industries, spoke about the importance of TIA as the tire industry’s voice in Washington D.C. and emphasized mandatory tire registration as a pressing issue. Joe Findeis, SEMA Wheel & Tire Council (WTC) chairman talked about the WTC ride guide and how it assists dealers with data on tire sizing related to vehicle performance.