At the 2019 SEMA Show, 1-800EveryRim OEM Wheels live-streamed directly from the Tire Business Magazine Booth to talk about “The Necessary Evil of OEM Wheels.” 1-800EveryRim Founder and CTDA President Billy Eordekian presented along with Operations Manager and CTDA Board Member Vahe Michaelian on how to streamline the buying and selling process for OEM wheels. The event was moderated by Conference Director Joseph Pryweller. Eordekian and Michaelian addressed some common issues that can arise when selling or buying OEM factory original rims and offered simple solutions.
What issues do tire dealers face? When it comes to factory original wheels, shops will often find that selling and buying an OE wheel can be tedious. Just the identification process alone can be a chore, but not when a dealer has a reliable vendor to deal with and who offers all of the tools. Then there is the reality of knowing that most of the time, when a customer needs OEM wheel replacement, it needs to be special ordered, shipped, and that a deposit is required. Many times dealers say to themselves: “What if I order a used take-off and my customer does not like it?” Well again, does your vendor offer tools? Will they text or email a pic of the exact wheel for sale?
Our RimText System and easy to use B2B site, EveryRim.com can help shops find the exact wheel they need for their customer. RimText lets you text a picture of a wheel or used rim to 951-RimText (951-746-8398). Within minutes, an OEM wheel expert will reply with a quote. No need to identify the wheels, our people already know what they are! EveryRim.com is an OEM wheel portal that builds off this system. You can search for a wheel through the make, model, and year or with the Hollander number. After finding your stock wheel, you can click the product, view our ‘pro Notes”, a close-up image of the wheel, inventory, and the different grades.
We use a 12-tier grading system with easy to understand descriptions that account for the cosmetic condition of used wheels and OE rims. For example, a B grade wheel is good at first glance with a few minor scratches that are noticeable at a 10-foot distance yet still has a bright shiny finish. On EveryRim.com, users can request a picture of any wheel in our vast warehouse with a simple click of a button. This lets users and their customers feel confident knowing exactly what they’re getting before they get it.
Aside from selling wheels and rims, tire shops can sell their used wheels to 1-800EveryRim for cash. Through the RimText System, you can send an image of not just one used rim, but multiple factory original wheels, along with “selling,” and we’ll let you know what they are worth. In addition, by looking up a wheel at EveryRim.com and with the click of a mouse, you may request the “value of take-offs and cores.” Now, the pile of wheels in the back of your shop won’t become a tedious project that never gets done. Whether it’s pictures of wheels or a list of parts numbers you can text or email to Sales@1-800EveryRim.com or go to EveryRim.com!
With one of the largest inventories of used stock original rims, new take-off wheels and reconditioned wheels in both steel and alloy, 1-800EveryRim OEM Wheels has streamlined the process of buying and selling used stock wheels and replacement OEM rims. With two simple tools, 951-RimText and EveryRim.com, we are your team of wheel experts!
The whole stream can be found here: